A brief history of the oldest fashion houses in France. Great French haute couture houses - the industry of magnificent luxury French fashion house
France is a country that is rightfully considered the trendsetter of world fashion for more than one century in a row. People for whom chic and taste are not an empty phrase, first of all look at fashion from France, following all the fashionable Parisian rules. Does French fashion have its own peculiarities? Since when does the dominance of French fashion in the global fashion industry begin? It’s worth stopping at these questions and answering them in detail.
History of French fashion
The concept of “fashion” has been associated with France since the reign of Louis XIV, when the country, under the control of the ruling government, began to rapidly develop its industrial industry. The French royal court in this regard began to be considered the legislator of the European Baroque style, made possible through the production of silk fabric and lace. Complemented with bright jewelry and skillful draperies, luxurious lace and silk outfits were an attribute of pomp and wealth.
In later times, French fashion became truly revolutionary, introducing in the twentieth century male elements clothes for a woman's wardrobe: trousers, jackets, formal shirts and even ties. The Frenchwoman Coco Chanel, known to everyone, even those far from fashion, made such a bold revolution from romanticism to modernism, forcing all women's fashion to take a new path.
Coco Chanel
Almost every modern woman has trousers, a jacket and a little black dress in her wardrobe - Chanel's greatest creative discovery. No less famous fashionable accessories metal jewelry and the famous quilted handbag on a chain are named after her. The same can be said about the iconic perfume of the house of Chanel.
Coco Chanel is long gone, but her business lives on, and the fashion house named after her continues to be considered one of the main houses participating in the main French fashion week in the fashion industry. People still strive to imitate Coco herself, they quote her and are inspired by her, which is completely justified, because it is this great woman was able to so boldly and irreversibly influence the fashion of the 20th century, founding the Chanel fashion house, introducing completely new images into women's fashion. In addition to trousers and other comfortable things from the men's wardrobe, in addition to the universal and accessible little black dress for almost any woman, it is Chanel who we owe for the appearance and constant presence in fashion of small hats, tweed suits, costume jewelry, as an independent fashionable and prestigious world of jewelry and even a persistent tanning fashion
Dior
Another famous French designer is Christian Dior. One of the most famous fashion designers, who invented feminine dresses in the new look style and raised the concept of “French fashion” to new heights.
Dior captured women and their post-war mood, dreams and desires with all the instinct of a talented master. Parisian women at that time were already tired of short, formal skirts, trousers and almost men's jackets, so Dior’s hyper-feminine collection was greeted with enthusiasm and delight. Bright colors, luxurious fabrics, ankle-length skirts (voluminous or straight), small rounded shoulders, cinched waists - in this new collection everything screamed the charm of traditional femininity. This was a new French fashion, which soon became global.
Yves Saint Laurent
The name of one of the leading fashion designers of the 20th century, whom Christian Dior himself chose as his successor, is forever inscribed in the history of fashion.
Many of Laurent's fashion ideas are now fashion classics. Thus, women's tuxedos, which captured the imagination of fashionistas, subsequently became the brand's signature business card. It was Yves Saint Laurent who suggested actively wearing women's trouser suits, high-neck sweaters, black safari-style jackets, high boots, ethnic clothing - without all these things it is already difficult to imagine the wardrobe of a woman from any city in the world.
Of course, these are not all French fashion houses; the fashion world would be incomplete without the obnoxious and shocking Gaultier, the fantasy Lacroix, the chic Pierre Cardin, the master of bags and accessories Louis Vuitton, the elegant Hubert Givenchy and many other greatest fashion designers.
Modern young designers
Today, the titles of “young designer” or “budding couturier” do not have any particular meaning, since the Fashion industry is flooded with the names of young artists who are attempting to modernize the traditional concept of ready-to-wear. Some individuals succeed in this. For example, who was lucky to achieve recognition in the fashion world, wisely balancing between the traditions of the Balmain Fashion House and his own new youth taste. Each fashion show of the Balmain brand takes place to loud applause from the audience, and Western stars themselves offer Rustan friendship and cooperation.
Another successful young French designer is Nicolas Ghesquière, who until 2012 worked as the art director of the Balenciaga Fashion House. Ghesquière's collections were replete with elegant silhouettes combined with geometric shapes, generously seasoned with futuristic design. Since 2013, Nicolas Ghesquière became the creative director of another famous brand - Louis Vuitton.
Young designer Guillaume Henry made world fashion remember the almost forgotten fashion house Carven, giving girls a new favorite brand. According to rumors, this designer was given an interesting offer to head another large fashion house with history - Nina Ricci.
Fashion magazines
From the second half of the distant 18th century, it was in France that the first magazines specializing in fashion and everything connected with it began to appear. At that time, French fashion magazines were individual large engravings that were hand-colored with watercolors and accompanied by a description of each fashion detail.
Modern fashion gloss originated from the first publications about French fashion, such as the magazine L'Officiel, published in 1921 in Paris, the oldest of French fashion publications, whose publication continues to this day. In 1938, this magazine was the first to feature color photographs on its pages.
In 1937, the weekly Marie-Claire appeared in France, which also reached its contemporaries. It was an innovative publication for those times, telling not only about world and French fashion, but also about social and cultural events, health and beauty recipes, publishing letters from readers and answers to their questions, covering other important aspects of women’s life . Thus, the publication was the first of a large army of women's popular magazines.
In 1945, readers were introduced to the French magazine Elle, the main content of which was articles and photographs related to fashion. The first issues of the magazine were sold out in record time, and after a couple of decades Elle was recognized as the most readable magazine in the world.
Street fashion
French style, which has already become notorious, is a taste that manifests itself in the style and choice of clothing and accessories of French fashionistas. At all times, he was distinguished by his special sophistication and charm.
The proximity of catwalks to high fashion, of course, leaves its noticeable imprint, but not only this factor influences the special charm of French street fashion. Masterly mastery of the art of combining seemingly incompatible things, building a harmonious and original image is the basis of what is called French fashion and style. By wearing a warm coat with a thin T-shirt or as if taken out of a great-grandmother's chest, with an almost masculine tweed jacket, and seasoning the look with original accessories to taste, the French achieve a completely unique impression, presenting the signature French look to the world.
French women are Europeans to the core, most of them preach commitment to European values and gender equality. They are independent, have a career, and this cannot but be reflected in their appearance. Typically, French women prefer light, most natural makeup (and often do without it), affordable brands and calm clothing colors. In the appearance of a genuine Frenchwoman, the leitmotif is a slight negligence, but not sloppiness. Only a very well-groomed woman who knows the power of her attractiveness and has undoubted taste can afford this negligence. The most important thing in the appearance of a French fashionista is accessories and jewelry. The selected set transforms a casual dress into an evening one. French women are partial to jewelry “with history”; they love to rummage through the goods of flea markets and antique shops.
How to create a French look
The main difference between the French style and others is the absence of bright colors and variegation in clothing. Women in Provence use a skillful combination of snow-white clothes with unobtrusive cream shades and black classics. So, a French woman will turn an ordinary black maxi dress in combination with well-chosen jewelry and cute details into a delightful outfit for the evening.
Dresses are a special item in the wardrobe of a true French woman. Light dresses and skirts can easily be incorporated into a feminine, playful and at the same time sophisticated look. French women also prefer straight-cut skirts and tulip skirts as the quintessence of everything that French fashion offers.
Clothes are not everything; to create an image you cannot do without accessories. Since the time of Chanel, ladies continue to wear hats of neat shapes and calm colors. This season, fedora and trilby hats will be especially popular.
French women prefer bags that are spacious but elegant in style. Baggy bags that look like duffel bags are unlikely to interest them. Classic shoppers for everyday wear, an interesting-looking clutch for going out - these are the Parisians' choice.
France also gave us long stylish necklaces. But you need to keep in mind that they are not very suitable for women with large breasts. The French style in costume jewelry is original jewelry made of metal and noble wood. They suit most looks.
The French are virtuosos of the art of creating interesting images. The resulting ensemble consists of many layers. It is complex and simple at the same time. Additions always work flawlessly to enhance the owner’s image, and all together they create a mystery of eternal French charm. This charm, combined with democracy, is what makes the French style so attractive to others.
From time immemorial, France has been driving fashion trends and dictating to us its own rules regarding style, outfits and trends. And we are so in love with French fashion that, consciously or not, we follow all its instructions. But what's so special about it? How long has French fashion ruled the global fashion industry? We will consider these questions in detail.
History of French fashion
Many consider France to be the undisputed trendsetter. Other countries always obeyed her changeable mood. In ancient times, the art world had a huge influence on ordinary people, take, for example, the excavations of Pompeii or the performances of famous French artists.
French fashion took over Europe during the reign of King Louis XIV. The whole world was delighted with the bright colors and complex cut of the royal costumes.
Pictorial fashion made a special contribution through the introduction of silk and lace. Skillful drapery and flashy decorations added special luxury and pomp to the outfits.
French fashion of the 20th century is famous for the introduction of men's clothing into women's wardrobes: trousers, jackets, as well as formal shirts and ties. But who started the transition from romanticism to modernism? Everyone knows the answer - French designer Coco Chanel! Every modern woman will definitely have one in her wardrobe, and this is her great creation. Also, don’t forget about metal jewelry and your favorite handbag on a chain.
French fashion house – charm and elegance.
What else but world-famous brands symbolize French fashion! Christian Dior, Yves Saint Laurent, Roger Vivier, Jahn Poul Gautier, Chanel, Louis Vuitton, Givenchy - the list goes on and on.
Chic and sophistication always reign at French fashion shows! Designers love to surprise the public with original silhouettes, rich colors, and unusual decor.
French fashion week is considered the most important in the whole world! Paris Fashion Week 2014 brought a lot of unforgettable trends. Exotic prints from Emanuel Ungaro, stunning floor-length dresses decorated with bird wings from Valentino, contrasting color combinations from Kenzo, feminine details from Nina Ricci, and many other unique hits.
Fashion designers have identified the main colors of this year - lavender, soft blue, creamy pink, green and blue.
French street fashion
The taste preferences in clothing of the inhabitants of France have always been distinguished by intellectual charm. It is clear that the influence of high fashion catwalks is of great importance, but this is only one side of the coin. You should not be surprised at all by the ability of the French to combine things that do not suit their style. For example, a warm coat with a summer T-shirt is a completely acceptable French look.
Parisian street fashion spring 2014 consists of striped dresses, large-check shirts, perforated jeans and, of course, total black looks (in all black). The contrasting combination of black and white is popular. French women love simple designs and muted tones, but their love for layers and lots of accessories cannot be taken away from them.
Knitted French fashion has captivated everyone with its voluminous shapes and openwork knitting. French women skillfully combine loose sweaters with tight trousers or short skirts.
French fashion for overweight women includes numerous tunics, elegant dresses, trousers, shirts and sweaters in accordance with the latest fashion trends.
Plunging into the world of French fashion, you feel so graceful and stylish that other trends simply cease to exist. And all because France is fashion!
France entered the war as an ally of Poland on September 3, 1939, declaring war on Germany. But until April 1940, there were no active hostilities on the Western Front - the so-called “strange war” lasted. In April 1940, German troops occupied Denmark and began the occupation of Norway, and on May 10 they unexpectedly invaded Belgium, the Netherlands and Luxembourg. Having bypassed the fortified border with France (the Maginot Line) from the north, the Germans occupied Paris on June 14. After the capitulation on June 22, 1940, France was divided into two zones: occupied and free, on the territory of which power was formally exercised by the Vichy government, which collaborated with the occupation authorities. In May 1942, the German army crossed the demarcation line and occupied the free zone.
During the “strange war,” almost all fashion houses continued to operate (in 1939, only K. Chanel and M. Vionnet closed their fashion houses). The collections of French couturiers were extravagant models, mainly intended for export to the United States. Favorite colors were the national colors of France - red, white and blue. E. Schiaparelli, for example, presented sets of colors “Foreign Legion Red” and “Maginot Line Blue”. Couturiers offered special overalls for bomb shelters (R. Piguet,
Rice. 5.2.
E. Schiaparelli) (Fig. 5.2). In May 1940, during a panic in anticipation of the arrival of the Germans, many fashion houses left Paris: some went to London through the south of France (Charles Creed and Edward Molyneux), others to the USA (Mainbusche,
"Jacques Aime", "Charles James").
E. Schiaparelli, who had a contract to give lectures in the USA, also left, but her fashion house remained in Paris. Factory owners of Jewish origin moved to Nice or the USA. Other fashion houses (Maggie Rouff, Lucien Lelong, Paquin, Jean Patou, Marcel Rocha, Nina Ricci, Jacques Fath, Cristobal Balenciaga, Worth) first moved to Biarritz and Lyon. But then L. Lelong, who from 1936 to 1946 was president of the Syndicate of Haute Couture, decided to return to occupied Paris, as he said, “into the mouth of the devil,” where he had to fight with the German authorities for the preservation of high fashion in France.
According to Hitler's plan, Parisian haute couture houses were to move to Berlin or Vienna so that the capital of the Third Reich would become the capital of fashion. German authorities at the office of the Syndicate of Haute Couture seized all documents related to the export of models. However, L. Lelong managed to convince the occupation authorities that high fashion could only exist in Paris, closely associated with many companies supplying linen, shoes, jewelry, hats, gloves, lace, bags, buckles, buttons, etc., some of which have existed since the 16th century. This helped save 92 fashion houses in Paris and 112 thousand skilled workers from forced labor in German factories in Germany. Since LShelong achieved some benefits for high fashion houses on the purchase of materials and the right to sell models in addition to the coupon system, the number of clients did not decrease during the war. New clients included representatives of the middle class and black market figures, as well as German officers who bought Parisian models for their wives and mistresses. The collections became much smaller than before the war (only 100 models were allowed to be made); in addition, the German authorities limited the amount of fabric that could be used in one model. It was impossible to sew models reminiscent of German military uniform. In 1942, Lelong decided to hold shows in Lyon, where clients from other countries - Italians, Swiss and Spaniards - could come.
Opened in Paris in 1942 new house high fashion - "Madame Gre". Its creator was Germaine Krebs, who was left without work after the closure of the Alike House in 1940. Having fled from Paris to the south of France in May 1940 with her husband and daughter, she was left without a livelihood, so she made the courageous decision to return to occupied Paris (she was Jewish) and start a new business there, taking the name she used as a pseudonym. her husband, Russian artist Sergei Cherevkov, signed his paintings - “Gre”. The house of Madame Grès, like its predecessor Alike, offered exquisite draped dresses that were popular with French clients. Despite her risky position, Madame Gre behaved defiantly towards the occupiers - she refused to serve the mistresses of German officers. When she was forced to hold a show for German officers, she showed dresses in only three colors - blue, red and white, the national colors of France. As a result, the Madame Gre House was closed by the authorities for exceeding the fabric limit. Then Madame Gre's collection was completed in other fashion houses. When she hung a large tricolor flag made of Lyon silk on the building of the Fashion House, it was closed again, and she herself had to flee to the Pyrenees, as she was threatened with arrest. Madame Gre returned to Paris only in 1945.
The occupation authorities introduced food rationing and rationing for fabric and clothing in France (in July 1941). In February 1941, the first measures were taken to control the use of fabric in clothing factories, and in April 1942, measures were taken to reduce the consumption of materials in the production of clothing: the length of the skirt and the width of the trousers were limited, unnecessary details were prohibited (for example, cuffs on trousers) . German authorities confiscated stocks of materials in French factories and sent them to Germany or forced them to fulfill German military orders. Things were especially bad with shoe leather, almost all of which were confiscated for military needs. There was practically nothing to make shoes for the civilian population from - old car tires, rubber, cellophane, felt and ropes made of hemp and raffia were used. Many remembered the traditional peasant footwear of France - wooden clogs and mastered their manufacture. Fashionistas made their own shoes with high wooden or cork soles (platforms or wedges).
Fashion became one of the forms of resistance to the occupiers for French women. The authorities called for saving - the French tried to use as much as possible more fabric so that the Germans get less. The Vichy government encouraged the wearing of modest berets - French women wore unimaginable structures on their heads from scraps of fabric and tulle, feathers and wood shavings, newsprint and cardboard. In 1942, extravagant hats were replaced by more practical and comfortable turbans. During the war, Parisians confirmed their status as the most elegant, flirtatious and inventive women in the world, literally creating extravagant outfits out of nothing and using bright cosmetics (nail polish, for example, could be bought at any pharmacy). Haute couture models corresponded to this spontaneous fashion. The defiantly extravagant style of French fashion houses during the war was a kind of moral rebuff to the occupiers. Parisian couturiers created models with huge shoulders and draperies made of forbidden silk and viscose in bright colors, and intricate turbans (for example, models of the famous milliner Paulette). Fashion houses offered models in a “peasant” style, with medieval and Latin American motifs (Paquin House). The most extravagant were the models of E. Schiaparelli. For example, in 1939 she introduced a coat with buttons featuring the letter S (the first logo buttons).
In June 1944, the allied Anglo-American troops began landing in Normandy - in August they, together with the Resistance Army, liberated Paris. Post-Liberation fashion continued to evolve wartime styles, but skirts became even shorter, shoulders wider, and hairstyles and turbans higher. Patriotic motifs came into fashion - striped fabrics in tricolor colors, tricolor embroidery and rosettes made of ribbons, high-crowned hats reminiscent of a Phrygian cap - one of the symbols of the Republic.
After the Liberation, Vogue magazine, which had not been published during the occupation, began to appear again. During the war, French fashion magazines did not print photographs (there was not enough film and reagents) - only hand-drawn illustrations.
You need to speak competently so that you are understood correctly - probably something similar was explained to you at school by your Russian language teacher
.
But does this rule apply in the fashion lexicon, or will they understand you anyway if you show a gold credit card?
It’s hard to blame a Russian for not knowing all the rules of pronunciation of French, Italian, and English. It is because of this that brands such as “Hermes” are called “Hermes” in our country, and the world-famous “Nike” shoes only in Russia took root under the name “Nike”. So, today we begin our educational program on fashionable names.
One colleague recently told me an interesting story. In one of the most expensive fashion department stores in Moscow, she accidentally overheard a conversation between two ladies and a saleswoman. Explaining to the store employee what they were looking for, customers mercilessly distorted the names of famous fashion brands in the German-English-Russian manner (this is how we got “Mason”, that is, Mason Martin Marguela, and Michael Kors, aka Michael Kors in reality), but the girl did not dare to correct them, for fear of offending her and thereby scaring off potential clients.
Perhaps, for us, sometimes it’s really enough just to create a “solvent look” and point with your finger that you want this particular Maison Martin Margiela clutch and exactly this Evening Dress Giambattista Valli, but when shopping in Europe or the USA (especially in multi-brand outlets, where designer items are “hidden” at the most attractive prices), you may simply not be understood and left without a bargain.
That's why today's post is about how to pronounce designer brand names correctly. And we'll start with French brands and brief history popular fashion houses.
💋 French stamps
Made in France brands have seriously complicated our lives: not only can we not live without Isabel Marant shoes, Chloe trousers and Christian Louboutin pumps, but we also don’t always remember how to pronounce all this correctly. However, we do not despair, because sometimes even for the French themselves it is difficult.
Pay attention to Lanvin, Hermes, Rochas and Maison Martin Margiela - these are the names that everyone most often makes mistakes.
- Chanel = Chanel. With this legendary name everything is simple. The only stumbling block is the sound at the end of the word: snobs always pronounce “Chanel” with a hard and uncompromising “L” at the end. Americans also pronounce the brand name with a hard “L” at the end. But the French themselves prefer a more rounded, soft sound. Their example is worth following.
Coco Chanel (French Coco Chanel, real name Gabrielle Bonheur Chanel; August 19, 1883 - January 10, 1971) was a leading French fashion designer, one of the most important figures in fashion history. Founded the world famous brand Chanel.
Thanks to her jackets and little black dress, Chanel became a style icon that is still worshiped by women all over the world.
Chanel's projects were truly revolutionary; she was the first to borrow elements of a men's wardrobe for women's fashion. It was thanks to her that women were able to abandon uncomfortable corsets and fluffy skirts. Chanel primarily valued convenience and comfort in clothing.
“Luxury must be comfortable, otherwise it is not luxury,” Coco said. The girl received the nickname Coco when she tried to become a singer, performing in the Viсhy and Moulins cabarets. It was there that she met Etienne Balzan, an influential French aristocrat who later helped Chanel open her own business. He was in love with a girl, but she left him for his friend, Arthur Capel, nicknamed “Boy”.
Unfortunately, Coco's lover died tragically in a car accident, and she never married, although she had numerous affairs.
In the 1920s, Chanel's thriving business soared to new heights. She launched her own brand of perfume, Chanel No. 5. In 1925, the famous Chanel suits appeared, consisting of a strict jacket and a skirt that fit the figure.
The House of Chanel brought into fashion many things that we consider quite ordinary today. Such things include pockets, which previously were simply absent in women's clothing, and bags with long handles, which replaced radicules, and the iconic handbag on a chain instead of a strap.
When Coco's lover, Gabriel Arthur Boy Caple, died, the great couturier made black fashionable. For five whole years she produced collections of items made from black fabrics.
Another revolutionary discovery of Chanel was the little black dress. She showed the public that a color previously considered exclusively mourning could add elegance to an evening outfit.
Along with the Chanel brand, pleated skirts, transformable jewelry, tweed clothes, two-tone shoes, white cotton dresses and much more came into the world.
Another merit of Chanel is decorating a casual tweed suit with jewelry, in particular, a pearl necklace with several strands, which is still a trend today.
The only thing Coco Chanel never used in her collections were trousers. She believed that this part of women’s wardrobe did not make them look good.
A little black dress or a tweed fitted suit, an intelligent hat, gloves and an elegant handbag on a chain - the Chanel signature style simply cannot be confused with any other.
The style founded by Gabrielle Chanel and has not changed since the opening of the legendary fashion house, a style that allows a woman to feel free and elegant, feminine and sexy without unnecessary pretense, holds its mark to this day!
- Maison Martin Margiela = Maison Martin Margiela. French fashion house specializing in the production of avant-garde collections of men's and women's clothing, shoes and accessories. It also produces perfumes, furniture and home decor items.
The brand was founded in 1988 by designer Martin Margiela. Refers to the luxury segment of the market. The many years of existence of the Maison Martin Margiela brand under the ghostly leadership of its founder were shrouded in many secrets: its boutiques are not marked on maps and in phone books, instead of the brand name, a set of numbers that are unclear at first glance are stamped on the tag, the faces of models at shows are wrapped in nylon , and in the front rows sit those who managed to arrive earlier.
From the first Maison Martin Margiela shows, models' faces were deliberately hidden: hidden under wigs, painted over, covered in stockings or a veil. Martin Margiela himself never took his bow at the end of the show. According to the Fashion House, this method helped the audience concentrate directly on the collection itself.
In 1997, Maison Martin Margiela's traditionally blank white tag was numbered from "0" to "23". The numbers began to be circled and signify a specific collection.
The designer himself hides from photographers and journalists and answers questions by fax. Therefore, we know the history of the Martin Margiela house from fragmentary facts.
Martin Margiela skillfully combined materials of different textures in one set, offering jackets without one sleeve, dresses with seams facing out, voluminous shoulder pads on top of the outfit, etc. The media began to call Margiela the founder of deconstructive fashion. The designer's first shows caused a real stir: among everyday jackets, distinguished by an unusual cut, he presented evening dresses made from a leather butcher's apron, and cropped jackets sewn from pieces of a tulle ballgown.
Currently, Maison Martin Margiela produces stylish men's and women's clothing, shoes, accessories and perfumes, and also creates furniture and interior items.
Lady Gaga has repeatedly appeared in outfits from Maison Martin Margiela collections. The Maison Martin Margiela brand is preferred by Rihanna, Nicolas Ghesquière, Julianne Moore, Sarah Jessica Parker, Mia Moretti, Alan Cumming, Kristin Kreuk, Gwen Stefani, Kirsten Dunst, Miley Cyrus, Kylie Minogue, Victoria Beckham, Kanye West, Chris Brown, Rita Ora and others.
- Yves Saint Laurent = Yves Saint Laurent. Yves Henri Donat Mathieu Saint Laurent is one of the leading French fashion designers of the twentieth century. Subsequently, the international media found his triple name too difficult to spell, so he shortens his surname to simply "Saint Laurent".
19-year-old Yves meets the great couturier Christian Dior and becomes an assistant to the head of the most famous French house - Dior.
In 1957, Dior died suddenly. Investors accept bold decision, inviting 21-year-old Saint Laurent to become the successor of the renowned master.
Saint Laurent's first collection "Trapezes" brings the House of Dior a resounding success. On the eve of the show, everyone believed that the new head would inherit the style of his predecessor, who created feminine collections with fitted, curvy silhouettes.
But the short trapezoidal dresses that Yves Saint Laurent presented to the public turned out to be a completely different direction in fashion. Until now, Dior collections have been distinguished by smooth, rounded outlines and were addressed to women with already formed, mature beauty.
In Saint Laurent's fashion show, on the contrary, the spirit of youth was clearly felt; his products were full of sharp lines and unusual proportions.
The young couturier's ideas seem too avant-garde to the House's investors and, using Saint Laurent's conscription into the army as a pretext, they reorganize the House and invite another talented designer, Mark Bohan, to the post of head.
In 1961, Yves Saint Laurent met his future lover Pierre Berger, with whom he founded his own company, Yves Saint Laurent, whose logo was the three gilded letters YSL. Berger remains Laurent's devoted business partner until the very end.
During the 60s and 70s, Laurent was at the center of the fashion scene, creating black leather jackets, turtleneck sweaters, short skirts, pantsuits, sheer blouses, safari dresses and the like.
The very first collection from Yves Saint Laurent gives Saint Laurent a reputation as a fashion anarchist. The designer brings a model to the catwalk wearing a double-breasted suit, which until then was considered a privilege for the male look.
Saint Laurent is the first to present a woman in a cropped trench coat, as well as transparent blouses.
In 1966, Saint Laurent invented the women's tuxedo, the show of which created a sensation in the fashion world and made the maestro a legend during his lifetime.
Considered the founder of the unisex style. In addition, he becomes the first European designer who dared to use ethnic motifs of other cultures in his projects, as well as the first fashion designer who was not afraid to show his outfits on dark-skinned models.
Yves Saint Laurent is responsible for many inventions in the field of fashion. It was he who gave the world low-heeled pumps with a square toe and a metal buckle, geometric black and white graphic patterns, dresses that have no sleeves or collar.
When designing women's outfits, the designer often borrowed elements from the men's wardrobe. Thanks to him, ladies dressed in business trouser suits, but the main “calling card” and symbol of his unique style will forever remain the women’s tuxedo.
In 1977, Opium perfume appeared, the sale of which was banned in many countries (including China), since some authorities saw hidden drug propaganda in its name.
In many European countries, experts do not recommend using this particular brand of perfume, because according to some data (not proven!) this brand of perfume contains substances hazardous to human health, in particular, experts classify musk kitone as such.
However, this did not prevent the fragrance from enjoying worldwide success. All these minor troubles only fuel the public’s interest in the fragrance; the provocative name in combination with a truly wonderful smell has been haunting fans and fans for the past four decades.
Opium perfume has already become a classic fragrance; later a less concentrated one was released Eau de Toilette with the same name. The “Opium” fragrance was born in several stages: initially several hundred fragrances were created, from which 30 of the most suitable ones were selected. These 30 scents were presented to the public in identical packaging and, as a result of this marketing research, one scent was selected and received greatest number positive reviews, we now know this particular scent under the name “Opium”.
In 2004, Yves Saint Laurent sold his fashion house, but the brand continued to exist. Stefano Pilati becomes the new head of YSL, things are quickly developing between him and the couturier a good relationship. Pilati does not try to copy what the maestro did, but remains committed to the Yves Saint Laurent culture, which proclaimed luxury an integral part of life.
Currently, ready-made lines of men's and women's clothing are produced under the YSL logo. Lines of cosmetics, accessories, men's and women's perfume, jewelry brought additional profit and fame to the Yves Saint Laurent empire.
Despite all his services to fashion, Yves Saint Laurent continued to remain a deeply unhappy and lonely man until his death. Having battled depression, suicidal tendencies and drug addiction all his life, Yves Saint Laurent became the last of a galaxy of great artists who turned Paris into the fashion capital of the world. Modern fashion designers are only processing his rich creative heritage.
- Lanvin = Lanvan. F French haute couture house created in 1890 in Paris by Jeanne Lanvin Lanvin), the standard of French luxury in fashionable clothing, perfumes and accessories, which beauties and handsome men strive to call “Lanvin” or “Lanvin”.
The correct name “Lanvan” becomes a discovery for many.
The pronunciation of the Lanvin brand name according to the rules of the French language is unusual for Russian perception. The ending "in" is pronounced as a middle term between "a" and "e" with a nasal "n". Although the name “Lanven” has become entrenched in the Russian fashion dictionary.
Jeanne Lanvin gained fame as a fashion designer at the beginning of the 20th century by designing elegant clothing for young mothers and their young daughters. The designer’s “muse” was her daughter Marie-Blanche. Later, the silhouette of a lady leading a girl by the hand became a trademark.
Jeanne's dresses were very popular. Made from soft flowing fabrics in pastel colors, they existed as if out of fashion, reminiscent of antique robes.
Zhanna was the first to introduce practical and comfortable shirt dresses into fashion, and also began to use “Russian style” trimmings with fur and embroidery in dress styles.
Jeanne Lanvin created her first men's suit especially for the famous playwright Edmond Rostand. Since then, Lanvin men's clothing has been the standard of classic fashion.
In addition, the brand's assortment now includes furs, lingerie and home decor.
Women's clothing under the Lanvin brand is produced in a purely elegant French style. It is divided into two directions: Paris and Tradition. The Paris line is classic and casual wear. The Tradition line is exclusive, expensive hand-made clothing.
Lanvin brand bags are popular all over the world, famous for their quality materials and beautiful fittings. According to production traditions, each of them is made by hand. The result is a real work of art. The model range is so diverse that even the most capricious and demanding buyer will definitely find something he likes;
- Hermes ( Hermès International S.A.)= Ermes.
In accordance with the rules of the French language, the company name is read as “Hermes”, since the letter “h” is not pronounced, and the final sound is conveyed in the ending “-ès”.
French fashion house, founded in 1837 as a workshop for the production of equipment for carriages and riding. Continuing to specialize in the manufacture of leather goods, Hermès gradually changed its range, starting to produce perfumes, ready-made clothes and various accessories
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In 1929, in Paris, the Hermès fashion house presented its first collection of women's clothing, Haute couture.
Scarves from this brand are also known all over the world; they are also called (Carrés Hermès). The company has always been very sensitive to the production of its scarves, monitoring all stages of production, from the purchase of Chinese silk to subsequent spinning and weaving. At that time, silk material was woven in a double layer, which provided scarves with special strength.
The company's designers spent years creating new patterns for scarves, each of which was printed individually using special vegetable inks. Each new color in the pattern dries for a month, and only after that a layer of another paint is applied. Designers have up to 200 thousand different shades in their assortment. Currently, the most “multi-colored” scarf is the “Charity” scarf, created in 2006 and containing 43 colors in its design.
When the company first decided to organize the production of silk scarves, it allocated a separate factory for this purpose, based in Lyon, France.
Modern scarves from Hermès measure 90x90 cm and weigh 65 grams. Each scarf uses up to 250 silkworm cocoons. All edges of the material are processed by hand. Every year two new collections of scarves are released, some of them repeating updated patterns that already existed before. In addition, two new collections of scarves made from a mixture of cashmere and silk are released annually.
Among other things, it is especially worth highlighting women's bags and Ermès belts. Their release began with a complaint from the wife of the head of the campaign, Emile-Maurice Hermes, that she could not find a suitable handbag. Emile-Maurice personally designed the entire collection.
Currently, bags are deservedly popular. They always sell out very quickly, even despite their high cost. Moreover, in order to purchase such a unique bag, you should place an order long before purchase.
The bag is completely made by one craftsman, sewing the parts together using linen thread and an awl. The production of one bag takes from 18 to 24 hours.
Fans of accessories are such famous people as Victoria Beckham, Jennifer Lopez, Katie Holmes, Eva Longoria and others.
A distinctive feature of evening and everyday products is the original clasp and shiny metal fittings.
Small, original suitcases that are used to transport things have become widespread. They are made of expensive crocodile leather; their difference is their spaciousness and reliability.
Since the 80s of the twentieth century, he began producing glass and silverware, which took a significant place in the overall activities of the company. By 1990, the Hermès line consisted of about 30 thousand different tableware items, for the production of which porcelain and crystal were used.
The Ermes fashion house also produces men's, women's and unisex perfumes.
Comme Des Garçons = Comme de Garçons. The design house Comme des Garcons (Comme des Garcons, translated from French as “like boys”) is known for its “intelligent,” conceptual, avant-garde lines of clothing, perfumes and accessories. The company currently has several boutiques in France, the UK, China, the USA, Russia, Japan and Hong Kong, including flagship stores in Paris and Tokyo and over 300 retail outlets.
The history of the brand began in 1969, when its founder Rei Kawakubo, born in Tokyo in 1942, decided to open her own clothing brand. In the collections created by Ray there was no affectation, conventions or excess; traditional forms and silhouettes were practically absent. The very first Comme des Garcons collection presented in Paris shocked the European public, but this is where the worldwide fame of the brand began.
In fact, Rei Kawakubo had already been conducting her experiments in Japan for more than a decade. But after Paris, her idiosyncratic deviations became the quintessence of everything radical from Düsseldorf to Boston: moth-hole sweaters, three-sleeved jackets, raw edges and crooked seams, all in plain black or grey.
Ballet leotards with fluffy chiffon; skirts with sewn wedges reminiscent of diapers; voluminous blankets wrapped around the shoulders of models, like bundles of clothes from tramps - just a little of what was presented in the latest collection of Comme des Garcons. However, it sold out within hours and prices on eBay are approaching those of major designer houses.
The choice of statement used to print on the fabric of the Comme des Garçons collection a few years ago best sums up Kawakubo's position as a champion of dissent: "The majority is always wrong."
When it comes to Rei Kawakubo, the first thing that always comes to mind is the change in the proportions of the figure, which immediately makes her memorable to anyone who has ever looked at her collections.
The effect is further enhanced by over-size, processing and selection of materials, which create the effect of a thing turned inside out and chosen out of size, like a sewn pattern that was not translated into a soft material that adapts to the figure.
Rei Kawakubo is one of the few who did not try to adapt her creative vision and the DNA of her brand for the sake of practicality, but makes truly creative collections, although not the most practical, but truly non-commercial.
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The Comme de Garçon perfume line is a strange, most often asexual fragrance that is intended for independent, extraordinary, bright people who have their own idea of elegance and style.
Officially, the brand's perfume history began with the opening of the Comme des Garcons Parfums company in 1994 and the release of the first edition of Comme des Garcons Eau de Parfume. It was a monolithic combination of spicy and thick woody resinous accords. The new product quickly gained fans, and over time it became a classic of the brand.
In 1998, the brand released the famous Odeur 53, which included 53 synthetic ingredients, most of which had never been used in perfumery before. The aroma contained the smell of nail polish, burnt rubber, mountain air, freshly squeezed laundry, hot asphalt, graphite, hot metal, desert sand, but this did not prevent Odeur 53 from being quite light, unobtrusive and transparent.
A couple of years later, the next perfume was released - Odeur 71. It, like Odeur 53, included rare components, only their number was 71. This aroma with the smells of fax ink, hot metal, toaster, battery, and natural notes of white birch , bamboo, bay leaf, willow, lettuce and hyacinth leaf juice represent the aroma of the present of our planet.
Later, the brand released a large series of perfumes for both women and men, as well as in the unisex category.
- Balmain = Balmain. Balmain is a French surname, so the brand name is pronounced in accordance with the rules of the French language: a cross between “Balmain” and “Balman” with a nasal “n” sound.
French brand specializing in the production of clothing and accessories. Until 2001, the brand was called Pierre Balmain. Currently, Balmain brand products are sold in 75 countries around the world.
Pierre Balmain created his models in an exotic style unique to him, drawing inspiration from works of world art, among which Mandarin and Arabic motifs mainly predominated.
This hobby was especially noticeable in Balmain's frequent use of large drawings various plants and flowers. However, the main element of the designer's style were arabesques - complex oriental patterns made of intricate floral and geometric weaves. These patterns were sure to appear in every new collection of the fashion designer.
In addition, embroidery with gold, bronze, pearls, as well as the use of fur, pastel-colored satin, silk and taffeta were considered Balmain’s signature style. All this was complemented by unrivaled handcraft.
The designer's outfits were happily bought by the most famous and rich people of that time: Marlene Dietrich, Jennifer Jones, Jean-Paul Belmondo, Brigitte Bardot, Vivien Leigh, Sophia Loren, Katharine Hepburn, the Thai Queen Sikirit and many others.
Chic Balmain clothing is in great demand among people yearning for beauty and luxury.
Since 1987, under the same label (since 2001 - as Balmain), the Swiss concern Swatch Group has been producing Swiss wristwatches.
- Givenchy = Givenchy.
You are absolutely right if you say “Givenchy”. Not "Givenshi".
Hubert de Givenchy (full Count Hubert James Marcel Taffin de Givenchy) is a legendary French fashion designer, founder of the Givenchy fashion house. Specializes in the production of clothing, shoes, accessories and perfumes.
My first collection Haute Couture Givenchy named it “Bettina Graziani”, in honor of the most popular model of those years and his muse Bettina Graziani. Most of the collection was made of cotton, the only affordable material for the young designer.
Graziani inspired the young master to create a blouse that became the hallmark of the Givenchy house: a white cotton blouse with large black and white ruffles on the sleeves.
His close friends and muses were Jacqueline Kennedy and actress Audrey Hepburn. The elegant dress the actress wore in the movie “Breakfast at Tiffany’s” went down in fashion history and made the name Givenchy famous all over the world.
After the film's release, Audrey Hepburn turned into a real star overnight, and Hubert de Givenchy received an Academy Award for Best Costume Design in 1955.
The fashion designer has repeatedly said that Audrey Hepburn is the embodiment of his ideas about style and it is for such a woman that he creates all his outfits.
Audrey Hepburn inspired the fashion designer to create not only outfits, but also perfume. The first fragrance of the Givenchy house, called “L’Interdit” (“Forbidden”), was dedicated to her.
Over its long history, the fashion house Givenchy released under his name more than 100 fragrances for women, among which were Le De Givenchy And L'Interdit(1957), Ysatis (1984), Amarige (1991), Organza(1996) and many others.
Later, Hubert di Givenchy launches a men's line and presents the first men's fragrance, dubbed "Givenchy Gentleman" then Monsieur de Givenchy and in 1986 the fragrance was released Xeryus.
In 1988, Hubert de Givenchy decides to sell his company to a large international corporation. The new management of the Givenchy house announced the need for a global reorganization. According to the owners, the style of Hubert de Givenchy is hopelessly outdated and the outfits he created are no longer relevant. In 1995, Givenchy decides to retire. Since then, many designers have tried to restore the legendary brand to its former glory, but these attempts have not been successful.
The new history of the Givenchy house began only in 2005 with the arrival of Riccardo Tisci, who as of 2016 remains the chief designer of the brand.
- Jean Paul Gaultier = Jean-Paul Gaultier. Jean-Paul Gaultier is a French designer. Founder and head of his own fashion house Jean Paul Gaultier S.A. His work determined the look of high fashion throughout the 80s and 90s of the last century.
Jean-Paul opens his own clothing company. Two school friends become his partners. Francis Menuge was appointed director of the company, a position he held until 1990, when he died of AIDS that year. The second companion was Donald Potar. He took over the business after the death of a friend.
Beginning entrepreneurs had almost no money at that time. They created the first collection from “scrap materials.” It consisted, for example, of small dresses made from napkins or jewelry made from tea strainers and batteries. With this collection, Gaultier's signature style began to emerge, based on a mixture of genres and bold experiments with materials. In his subsequent work, he will often engage in the transformation of familiar things. During the demonstration of the first collection, the hall was almost empty. It turned out that at the same time there was a show of some famous designer, which attracted the entire Parisian public.
From then on, Gauthier decided to never go unnoticed again. And he succeeded superbly. He sought, at all costs, to shock the public.
Gaultier chose the most unexpected places for his shows, for example, a boxing ring or a museum of ancient carousels, a former prison building or a tram depot.
He also had different models: dwarfs, old people or fat women.
The “High-Tech” collection brought its creator the status of a “fashion hooligan”. Clothes in a “garbage” style were presented here. Trash cans and tin cans are the main decorative elements. Electronic circuit boards and cat food packaging make beautiful bracelets. This is how Gaultier discovered the theme of recycling waste in fashion. This idea will very soon capture the whole of Europe, concerned about environmental problems.
Then Jean-Paul released the first fragrance of his brand, “La Classique”. The glass female torso belonging to the singer Madonna, in Gautier's version, was in a tin can. A little later, the first men's perfume from Jean-Paul Gaultier appeared - Le Male, which is a fresh oriental-fugere composition, enclosed in an unusual bottle in the shape of a male torso.
There are currently 93 fragrances in the Gaultier collection. Jean Paul Gaultier perfume for bright, bold, extraordinary men and women.
Gaultier also created perfumes for mature women Ma Dame. But in his understanding, this is not an aristocratic lady in multi-layered outfits, but a woman who does not feel her age, is able to enjoy life and its happy moments.
In his further work, Jean-Paul continued to return to the traditions of art of the early twentieth century. They became the creative credo of the designer. It was here that his signature “corset style” was born. The cut of the dress corresponded to the cut of the corset with bones and cups. In the eyes of the people of that time, these clothes looked too vulgar.
The fashion designer owns a huge number of unexpected design inventions, such as corsets and skirts for men, open-back jackets and much more. Gaultier is a true supporter of postmodernism; in his work he sought to erase the boundaries between men and women.
This idea was even contained in the names of his collections: “And God Created Man”, “Wardrobe for Two”, “The History of a Man”, “French Gigolo”, “The Immodest Charm of the Bourgeoisie” and “Dear Monsignor”.
The “lucky talisman” of his show is transgender model Andrej Pejic, who has become a regular participant in the designer’s fashion show. Having started with shows of men's collections, the versatile fashion model gradually mastered the women's catwalk.
By the end of the 80s, Jean-Paul Gaultier became the recognized leader of all French fashion. Madonna, who had an incredible flair for new trends, met with the designer in Paris in 1987. Gaultier begins to design all the singer's stage costumes. Thanks to this union, the French fashion designer soon gained worldwide fame.
Perhaps Gaultier's most famous invention was Madonna's pointed bra, which debuted during her world tour in 1990.
Among Gaultier's famous clients are Marilyn Manson, Mylène Farmer, Dita Von Teese, Kylie Minogue and many other luminaries of today's scene.
Jean-Paul Gaultier also actively designs costumes for cinema. This is where you can bring his ideas “to life”, albeit on screen.
Remember the action movie “The Fifth Element” by Luc Besson? A good example :)
The fashion designer always paid great attention to his own image. This was another tool to attract attention. He could easily be recognized by his bleached hair, vest and boots.
Not only did he wear a vest, men’s perfume was “dressed” in it, and many “haute couture” collections repeated this motif.
1997 - Jean-Paul Gaultier begins to develop full-fledged haute couture collections. Although he previously spoke negatively about high fashion and stated that it does not interest him. In his opinion, it was fashion that “smelled of mothballs.”
Jean-Paul Gaultier entered the 2000s not as a rebel, but as a classic of French fashion. The designer said that the main thing in clothes for him is compliance with the times and democracy. Both features were characteristic of all Gaultier’s creations: from jeans to evening dresses.
Today, the experience and knowledge of the master have been added to the originality of the ideas of the fashion genius. His products are distinguished by their perfect cut and masterful handling of materials.
Jean-Paul Gaultier has often been called "the most brilliant designer of the late twentieth century." His work fit perfectly into the postmodern era. The surrounding reality seems to be mixed in his models into some unimaginable cocktail of style.
In addition, Gautier deserves the title of “great hatter” no less than Philip Treacy!
Gaultier loves beige and undertones; distinct tones are not his taste. His images are sophisticated, and the cut is carefully and detailed. T-shirts with an open back, single-breasted jackets with more cutouts than fabric, skirts for men - this is all Gaultier.
He works in the spirit of minimalism. Starting with a classic model, such as a familiar blazer or shirt, gives it a new silhouette through knitting and labeling, while maintaining the classic look. 21st century fashion for Gaultier is simple and affordable clothes, without seams causing cutouts, which can be put on as well as taken off - with a slight movement of the hand.
How to recognize Gaultier's clothing style? If you see vests, kilts, boots and models with bleached hair on the catwalk, it means He is working his magic behind the scenes.
Based on materials from wiki.wildberries.ru
To be continued...
She is fast-paced and smart, self-confident and independent. But in this independence there is no hint of challenge or protest. On the contrary, she honors centuries-old traditions and values the highest craftsmanship, bordering on art. Aristocratic and self-sufficient, she leaves behind her the aroma of exquisite gardens, impeccable taste, a trail of luxury woven from soft exclusive leather and natural silk. This is the image of the Hermes woman and this is the DNA of the legendary French fashion house.
Sporty chic or “leather, sport and the tradition of refined elegance”
Its history began in 1837 in Paris with a workshop for the production of horse harnesses, which served only representatives of the European nobility. The business was founded by Thierry Hermes. Subsequently, leatherwork will be passed on from generation to generation, preserving the traditions of impeccable quality, expanding horizons and enhancing the fashion heritage. Already in the 1900s, the company began to develop everything necessary for horse riding, from clothing for elite sports to accessories. The legendary House is rightfully considered the founder of sports fashion, if not sports chic - a style that sounds so relevant today, without which not a single fashion show can do, a style that has firmly entered modern life.
In different years of its existence, the company was headed by close and distant relatives of Ermes. However, one of the most significant figures from the point of view fashion heritage became the grandson of Thierry Emile-Maurice Hermes. Thanks to his diplomatic skills, the company supplied saddles to the imperial court of Tsarist Russia in 1914. Thanks to his love and attentiveness to his wife, the first woman appeared in 1922. leather bag Hermes, the ancestor of the famous Kelly bag. Thanks to a passion for travel, leather - the company's main material - is supplied to Paris of exceptional quality from different parts of the Earth. The 1930s would be the richest years in terms of wonderful ideas for the brand. It was during this period that Hermes developed several legendary products that became the hallmark of the fashion house, and are also fashion hits to this day. It was then that the main idea of the brand was formulated: “Leather, sport and traditions of sophisticated elegance.”
Advertising poster from 1937Advertising poster from 1937Leather jacket with zip or Hermes closure
Today it is difficult to imagine modern clothes, shoes and accessories without such a detail as a regular zipper. However, in 1914 it never occurred to anyone to use this mechanism in this way. Having first seen the zipper in Canada, during another business trip, Emile-Maurice immediately bought the rights to use the zipper in leather goods and clothing from the Swede inventor. Thus he becomes the first person in France to introduce the use of this mechanism. And although lightning is not the most necessary attribute in the manufacture of a horse cart, Emile-Maurice understands that cars will eventually replace horses.
So, in 1918, Hermes produced its first legendary item ─ the first leather golf jacket with a zipper (by the way, personally for the Prince of Wales). In the future, leather suitcases with a zipper will glorify the new mechanism and the copyright holder company, and the French will call the zipper “Ermes fastener” for a long time. In the fall-winter 2016-2017 season, creative director of the men's line Véronique Nichanyan once again recalls this heritage, using double zippers on elegant men's jackets. And although the fashion house is not the creator of another famous item - the bomber jacket - bomber jackets from Hermes are a symbol of the best traditions of sports luxury and everyday elegance.
Model in a leather jacket, Hermes show, Paris Fashion Week, October 2006Model in a leather jacket at the Hermes show, FW 2016-17Legendary bags
Hermes bags are a separate chapter in the history of world fashion and one of the main values of the House. Each item is unique, each ─ a masterpiece, the embodiment of the highest craftsmanship and traditions. All legendary Hermes bags are handcrafted. The production of one bag takes from 18 to 24 hours. To become the owner of such iconic bags as the Kelly Bag or Birkin, you need to place an order with Hermes and wait for your turn for at least two years. It is not surprising that a thing that has been given to a woman in such an expensive way, in every sense of the word, automatically makes her the personification of success and prosperity.
advertising poster of the last centuryProduction of Hermes bagsKelly Bag or bag for true ladies became famous thanks to its owner Grace Kelly, a Hollywood movie star, famous not only for her iconic appearance, but also for her impeccable taste. A photograph of the style icon, published in Life magazine, instantly spread throughout the world, and the Hermes bag, with which the Princess of Monaco piquantly tried to cover her rounded tummy, immediately became the object of desire for millions of women. The bag was created in 1935 and had a completely different name, but it became famous as the “Kelly bag” only in 1956. Subsequently, the popularity of the Kelly Bag gave rise to all sorts of paraphrases not only outside the House, but also inside. This is how Kelly Mini Pochette, Kelly Sellier and, already during the time of Jean-Paul-Gaultier, Kelly Flat were created. The modern model is carried out in different options, which differ in size, proportions, design and the leather from which it is made. The choice of leather is large - from traditional calf leather to exotic ostrich, iguana, and alligator. The fittings can also be made from noble metals of your choice. Thus, the price of the bag starts at $4000.
Princess of Monaco, 1956 Kelly bag, HermesSubsequently, the Hermes fashion house will use this PR move more than once, which turned out to be a godsend for the brand’s image, as well as a great success from a business point of view. In 1969, a new model of the Constance bag was born. And since the bag fell in love with another style icon, Jacqueline Kennedy, the model was immediately named O-Bag after the new surname of Jacqueline Onassis.
Jackie Onansis and her O-bagHermes By Jean-Paul Gaultier, spring-summer 2005However, few things can compare with the popularity of the famous Birkin bag. The fashion world does not know a more iconic item, named, as you might guess, in honor of the English-French actress Jane Birkin. And as often happens with legendary things, the history of their creation is also shrouded in legends and various versions. According to one of them, Jane flew on the same plane with the owner of the Hermes house and, having accidentally spilled the contents of her handbag, complained about the lack of practical women's bags. The head of Hermes immediately invited the actress to create a bag especially for her, personalized, taking into account all the wishes of the star. So in 1984, another legendary Hermes bag was born, and since then the hype around it has not subsided. Fashionistas all over the world still line up for the legend and are willing to pay a fortune to own it. The legend is estimated at 7,000 euros and goes up to... infinity. The most expensive Birkin to date, sold at Christies for $300,000, is made from crocodile leather with an aristocratic degraded effect. light shades and is framed with white gold and diamond fittings. Its predecessor, a model made of red crocodile leather with 18-karat white gold and diamonds, was sold in April 2016 for only two thousand dollars less.
Jane Birkin, 2010Victoria Beckham with a Birkin bag, Hermes, 2007