Valuation of the market for manual shoe-shine business. Description of models of machines for cleaning shoes with advertisement. Description of the market

Shoe polisher 3D Polisher - innovative automatic devices that allow you to quickly and conveniently clean almost any closed shoe from dust and dirt and rub it to a shine with a special cream. While a person is cleaning shoes in a machine in public place, he will look directly at the LCD display with video ads, he will not be able to ignore the video advertising content being broadcast.

Price (new): 65 000 rub.

Price (used): 42 000 rub.

Rent (1 month): 2 900 rub.

We provide these devices for rent for a period of 3 months. All used machines come with a 1 month warranty. During this time the service is free. In the event of a malfunction, we will refund your money!

Characteristics of the shoe polish machine model:

• Content is played from a standard USB flash drive or SD card
• The machines are designed for operation at a temperature of 15-30 C
• Standard coin acceptors are installed in the machines
• Electricity consumption energy - 160 W/h
• 3D Polishers are equipped with 32-inch (40x70 cm)
• Dimensions, H x W x D, cm - 119x35x45

Description of models of shoe polishing machines with advertising

Shoeshine machines have been known for a long time. The most widespread in the USA. In our country, they have not received particularly wide recognition. This is due to the fact that the models consisted of one or more horizontal brushes and did not provide adequate quality. Most often, such devices were installed in hotels, public buildings.

We offer an innovative product that was patented in 2013 and has revolutionized the traditional idea of ​​shoeshine machines.

How it works?

With our patented brush pattern, our bill acceptor shoe shine machine delivers an unrivaled polishing experience. The device has five brushes. Four on the side and one on the front. Just step with one foot on the platform. The brushes will start rotating automatically. At first, the brushes do not move, rotating in place. This helps to effectively remove visible dirt. After a few seconds, all the brushes begin to move back and forth without stopping to rotate.

Due to this amplitude, the cream is evenly distributed over the shoe. Your shoes will be perfectly cleaned and polished.

Located on the side, the brushes are discs that have bristles different lengths which guarantees even higher quality. With these brushes, you will not only clean the sides of the shoes, but also bring the side strip of the sole into perfect condition. All brushes can be easily replaced when worn. The shoe shine machine with bill acceptor is suitable for cleaning all closed shoes except suede and nubuck.

5 competitive advantages

1. Patented technology for cleaning and polishing any closed shoes, except for nubuck and suede.
2. A unique cleaning and polishing system that delivers amazing quality.
3. Possibility to install different kinds coin acceptors.
4. Opportunity to earn money by broadcasting ads.
5. Appearance that attracts attention.

How and how much you can earn

Our vending machine is equipped with a fully automatic coin acceptor. This made it possible to simplify and fully automate the payment process as much as possible.

In addition to cleaning shoes, a shoe-shine machine with a bill acceptor allows you to earn money from advertising. While the client is cleaning his shoes, advertising content will be broadcast to him. The effectiveness of such advertising is 4-5 times higher than traditional media. The user's attention is focused on the shoe shine machine. This means that he simply physically cannot but pay attention to advertising.

In addition, people passing by will also pay attention to the content being broadcast, as such machines have not yet had time to get bored. They attract attention with their novelty and arouse curiosity.

If you have at least five machines with a bill acceptor in the most accessible places in Moscow, such as railway stations, airports, etc., you become of interest to large operators and advertising agencies. And this is serious money.

What models are the most popular?

4 most popular models:

1. officestar. It does not allow you to earn money, because. does not have a bill acceptor and media system. Ideal for installation in office, restaurant, hotel.
2. Basic. The top part is made of especially strong sheet steel. The bottom is impact-resistant plastic. The model allows you to earn both on advertising and on cleaning shoes. Only a stationary advertising poster can be placed.
3. BasicLCD. It differs from the previous one in the presence of a 19” LCD display. Allows you to broadcast commercials from portable media. Has a built-in sound system.
4. media station. Both parts are made of steel. The machine is a full-fledged multimedia station. It has a 32" LCD display. Allows you to enable the broadcast of advertisements regardless of the shoe shine functions. Selling ads with this model will bring the maximum income.

Which models will bring the most profit?

Obviously, you will have to choose a model for earning from the last three. The Basic model works only as a stationary billboard. This means that you can advertise the products of only one customer. More advanced devices allow you to dismantle from three to five different rollers in an interactive mode. In addition, such advertising is less annoying. For advertisers, MediaStation is of the greatest interest. The wide screen allows you to effectively capture the attention of the client.

It turns out that if you are going to make money only by shining shoes, you can completely install the Basic model. If advertising is planned as the main source of your income, use MediaStation. Its higher cost will be fully justified. Just remember that in order to have a decent profit, you need at least five such devices. The place of installation will also play a key role in success. This is the basis for any vending business.

Why buy from us?

1. The most optimal purchase prices in Moscow.
2. You can buy a shoe-shine machine with a bill acceptor, cream, spare parts in one place.
3. We will install and configure for free.
4. We will train your staff.
5. Our engineers will carry out all the necessary maintenance.

With the cost of the device about 37 thousand rubles, the initial investment ranges from 3 to 20 thousand dollars. According to experts, this vending business pays off in less than a year.

How many times have directors played up this plot: the impudent boot of a non-commissioned officer, who is forced to polish the oppressed proletarian to a shine. A secret meeting of fighters for the freedom of the people, one of whom plays an idle artist (a classic of the genre performed by Boris Sichkin), and the other plays a cleaner, who is actually not a cleaner at all, but a natural "elusive avenger".

In the curriculum of the Soviet secondary school, shoe-shining was considered a vivid expression of the exploitation of man by man and almost an outrage.

What now? Try to look on the streets for modest young men, quiet old men or some cheerful blacks (sorry: African Americans) with shoe polish and brushes in their hands! You won't find. And if you do find out, then perhaps by a miracle. Now shoe shiners are being replaced by vending machines. And this is good. Because, firstly, all kinds of exploitation are abolished. And secondly, this is a new opportunity to make money on old motives. In addition, the market segment of shoe-shine machines is just being formed, and if we talk about the investments necessary for the start, the required minimum today is from one and a half to ten thousand dollars.

Well, and, finally, there is a chance to have time to "stake out" a place for yourself. As for clients, the matter will not stand up for them. Walking in clean, shiny shoes today is no longer just good manners, but almost the duty of every decent gentleman (not to mention a lady). And the dirt on our streets here only plays into the hands of a businessman - like our winters with salt spilled by public utilities and other chemical rubbish that settles on shoes with disgusting and completely unaesthetic stains.

Machine guns against people

Attempts to recreate such a "retro" as a shoe-shine business were made back in 2000 in our neighboring Ukraine, where the Kharkov company "Safari-Sport" opened several points where cleaners for 1 hryvnia (about 5.5 rubles) cleaned shoes for everyone. In Russia, shoe care services have been promoted for several years by a company with the unpretentious name Shoe Shine. The assortment includes both manual cleaning by craftsmen in hotels and cleaning services at home. And do not laugh - the service is in demand. Just recently, the "live" cleaners have a dangerous competitor: the young St. Petersburg company Eco Line decided that it was time to automate this unusual and at the same time ancient business.

We started by importing German Harder assault rifles into Russia. However, they soon realized that the available capacities allow the production of devices here as well, - recalls Mikhail Chugunkin, Deputy Director of Eco Line's customer service department. - We swelled a lot of money into the project. Moreover, the main problems arose, oddly enough, with brushes: no one made round brushes in our country, so we had to purchase a machine and start their independent production.

In 2001, eco-line workers produced the first batch of Russian cars, the development of which has been carried out since 1999. As a result, today the company managed to take the lion's share of the market (which, in fact, few encroach on) - according to its own estimates, from 90 to 95%.

Another player is AMIDA, the official representative of the German manufacturer Heute. Its devices are in demand in premium-segment hotels and in those offices where "only German is appreciated." The share of other participants is still insignificant.

Not so long ago, a breakthrough occurred in the quiet and inconspicuous shoe-shine market, which can allow many small and medium-sized entrepreneurs to earn extra money: coin-operated machines appeared. At first, the novelty was introduced by Eco Line, and now AMIDA also offers a similar model - this is a unit with the convincing name Heute Ronda 30 FC; complete with a coin acceptor, it can be purchased for 785 euros.

The market for paid slot machines began to take shape two and a half years ago; as usual - in Moscow and St. Petersburg, - says Mikhail Chugunkin. - Today, about 200 machines have already been installed in Moscow, about a hundred - in St. Petersburg, and the coverage of the regions is quite wide: there are machines everywhere where our dealers are present. However, I can say with confidence - there is enough space for beginners.

Automatic and square

The main customers of suppliers of automatic shoe shiners are hotels, embassies and offices of large foreign and Russian companies, that is, those places where it is absolutely necessary to enter with clean shoes, despite snow, rain or roadworks being carried out on the street. But gradually the clientele is expanding: more and more medium and small companies take the rules of business etiquette seriously and are ready to take care of the appearance of employees and visitors. For example, the other day, the St. Petersburg network of gas stations Faeton-aero asked to try the machines "in action". It turns out that even cosmonauts clean their shoes: the devices are also at Baikonur. Other potential customers include large hospitals, boarding houses and clinics, commercial conference halls, eateries, theaters, discos and clubs. Why, today everyone can easily list hundreds of places where clean shoes are highly desirable, and in many cases people are willing to pay for such a service. However, the one who orders the music pays more often, or rather, the one who purchases the machine with brushes for use.

For beginners, market participants are advised to buy several machines at once - from five to ten pieces. They say this is the optimal number. "The average order is 3-5 devices. And then, if everything goes well, you can increase the network to ten or twenty cars, gradually covering more and more new territories," recommends Eldar Azisov, deputy head of the marketing department at Eco Line.

With the cost of the device about 37 thousand rubles, the initial investment ranges from 3 to 20 thousand dollars. And for placement as paid machines in the Eco Line company, it is recommended to use models of the ECO Lux series. They are more attractive appearance and the dimensions are right. However, for starters, you can try the standard "box", which is much cheaper.

"The payback of this business, according to our statistics, is less than a year, - Mikhail Chugunkin cheerfully assures. - Here, recently there was such a case. An entrepreneur from Arkhangelsk bought a machine gun. I tried - and said that "it did not work." We advised him to correct the design of the machine, to try to rearrange it to another place. He obeyed, drew a bright sign - and soon the machine began to pay off.

By the way, many entrepreneurs rent out part of the machine ... for advertising: the front surface allows this - for example, in shopping centers such a service is in demand by merchandisers.

In large cities - St. Petersburg, Novosibirsk, Tyumen - the flow of clients of each of the mechanical cleaners is kept at the level of 20 to 85 people a day. At a price of 10-15 rubles for one "session", the daily profit is from 200 to 1,000 rubles. Which is pretty good for a machine. And if so, then the main rule in this narrow segment of the market is the same as in many other areas: cross-country ability, cross-country ability and once again cross-country ability! So, in the capital's "Ramstore" daily demand for shoeshine services can be from two to three thousand people a day! Of course, the chances of catching "your" hundred customers in a large shopping center are much higher than in a "dead-end" shop on the corner. But the rental rate per square meter of space on such a tasty piece of space will be at least $300-500. Maybe the machine will not need more than a meter - but you will have to weigh and calculate everything carefully.

And let's not forget: the leasing market is gradually developing in Russia. It is possible today to build a network of shoe-shine machines with the participation of leasing companies - that is, without immediately laying out everything that you have in store for launching your small private enterprise.

Paperwork? It won't require any extra effort. And the procedure for installing a shoe shine machine itself is much simpler than in the case of snack or coffee machines 1: a standard lease agreement is concluded with the tenant for a few meters needed to install the machine, the operator draws up an act of withdrawal of money each time. As for taxes, two schemes are possible here: "imputation" per square meter or interest on proceeds.

Tanks are not afraid of dirt

What does such a machine look like? Its design is very simple. This is a box with three brushes, equipped with a bill or coin acceptor. The front side of the bill acceptor is a chrome-plated panel: it cuts into the front panel of the machine in the upper part, and is fixed by spot welding on the reverse side. That's all.

The front panel of the machine is made of durable steel, and behind it is a bill collector. In turn, the coin acceptor accepts only one coin and is usually set to 5 rubles, but it is possible to install a coin acceptor that accepts any coins. "Today we make payment systems of any level: from the simplest to the most expensive, which give change and accept a variety of banknotes," says Eldar Azizov, "and it's not so difficult to set up the machine for another currency."

So, the machines are easy to install (a 220-volt outlet plus a square meter of area) and to maintain. However, they still need to be serviced. For example, constantly change the cream (one half-liter tube is enough for 500-700 pairs of shoes), collect the proceeds and clean the rubber mats from time to time. If we compare steel cleaners with other representatives of the vending market, shoe shine machines are not designed for such a mass audience as coffee machines and snack machines. At the same time, they are much cheaper, do not require a water supply, are unpretentious and do not cause much trouble.

The main problem of any vending business, especially in a country with the most reading people, is vandalism. However, Mikhail Chugunkin claims that, for example, the machines of the "Standard Plus" series are well protected from vandals. Opening the boxes is almost impossible. In addition, most of the machines, as practice shows, are installed near the entrance, and today in all "decent" places (where such machines are required) not even old doormen in tailcoats with galloons are on duty, but real security guards. So the probability of the disappearance of revenue or the removal of the device itself is very low. But much more attention should be paid to the selection of personnel. After all, it is the operators who collect the devices, which means that the key qualities of candidates are honesty, accuracy and commitment. True, for insurance and protection against unscrupulous collectors, counters are installed in each pay machine. And so that the machine is not stolen, you can drill holes in the wall or bottom of the machine for bolts, chain, brackets and other means of protection. Then the tractor will not be pulled!

The shoe shine business brings a good income, despite the fact that it does not need large financial investments at the opening stage. Installation of machines does not require a large area, which allows you to save on renting a room. The equipment is easy to install and connect, and you don’t have to hire specialists to maintain it.

Business features

Shoe polisher is an automatic device that will clean any shoes from dust and dirt. Modern technology is characterized by versatility, aesthetic appearance and ergonomics. The small size and weight allow you to install machines in almost any chosen place.

Our business valuation:

Starting investment - from 50,000 rubles.

Market saturation is average.

The complexity of starting a business is 4/10.

The advantage of the business is the low price of the shoe shine machine, which depends on the power of the installation, the number of functions performed, the manufacturer and model. The cost of equipment varies from 35,000 rubles. up to 150,000 rubles. There are models whose price exceeds 1,000,000 rubles. But the feasibility of installing expensive equipment is decided on an individual basis.
A modern vending machine for cleaning shoes has a number of advantages:

• the device does not require constant monitoring during operation;
• maintenance of the device is carried out after a certain period of time;
• the equipment works almost silently;
• special natural or synthetic brushes do not damage shoes during cleaning;
• the machine is easy to install and maintain (cream dispensers can be removed and installed easily and quickly).

Shoeshine machines are less popular than coffee machines or. But they are less whimsical in maintenance, do not require a supply of communications (water supply) and are much cheaper.

Choosing a room for installing the device

The success of a business directly depends on where the device is installed. The shoe shine device will be in demand in places with high traffic, where a neat appearance is of great importance for a person. High income is brought to their owners by machines installed near a state or administrative institution, office or shopping center, cultural and entertainment complex, hotel or hotel.

What about starting a business?

Paperwork

What documents are needed to organize a vending enterprise:

• Certificate of registration of sole proprietorship or LLC.
• Certificate of tax registration.
• vending machine conformity certificate
• Lease contract.
• An act on the seizure of money drawn up by the operator after each procedure.

When conducting a vending business, you can use any form of taxation: a general regime, a simplified system, and UTII. But since the sale of goods and services through vending machines usually refers to personal services or retail trade, UTII is considered the best option.

Design features and principle of operation of machines

Any shoe-shine equipment works according to a single algorithm: the client must select the desired function in the menu, put money into the bill acceptor and then receive the desired service.

There are several types of devices:

• sole cleaning machine;
• machine for cleaning suede shoes;
• cleaning machine leather shoes(one or more colors).

Modern devices combine several functions: they can clean both leather and suede shoes. Sole cleaning equipment is installed separately.

A shoe shine machine is essentially a box equipped with several brushes, as well as a bill acceptor. The front panel, behind which the bill collector is located, is made of durable steel. The front part of the bill acceptor is a chrome-plated panel cut into the machine from above and fixed by spot welding. The equipment is also equipped with special rubber mats, automatic shutdown mode and durable, burglary-resistant locks. What is interesting: the shoe-shine machine with a bill acceptor is easily adjusted to another currency.

The coin acceptor, which most machines are equipped with, accepts only five-ruble coins. But due to the fact that today the production of payment systems of any level of complexity has been established, a shoe-cleaning machine with a coin acceptor can be easily converted so that it can accept coins of any denomination.

To connect most devices, you need a 220V power supply and 1 m2 of area.

Maintenance of machines is also not particularly difficult:

• regular replacement of the cream (one dressing is enough for about 600 pairs of shoes);
• collection of proceeds (1-2 times a day);
• rubber mat cleaning

The front or side surface of the equipment is usually used for advertising or commercials.

Equipment manufacturers

Apparatus Eco Standard Plus with payment terminal 3 in one

Before you buy a shoe polisher, you need to familiarize yourself with the range of equipment on the market.

An economical option is the Russian-made ECO Line equipment. The advantage of automatic machines is the optimal ratio of price and quality. The cost of machines varies from 20,000 rubles. and depends on the model. For example, Eco Line ECO Standard Plus, equipped with a 3 in 1 payment terminal, costs about 70,000 rubles. Manufacturer's warranty - 1 year.

The price of German shoe-cleaning equipment "HEUTE", produced in 4 categories (economy, professional, designer, industrial), varies from 60,000 to 1,800,000 rubles. All models are equipped with an electrical safety and protection system. The machines use a special cream designed for machine cleaning. Warranty - 50 years.

Franchise from 3D Polisher

Franchise from 3D Polisher

The new generation 3D Polisher shoe cleaning and polishing machines differ from classic devices in that they perform their functions of dispensing cream and polishing shoes from three sides at once. The devices are quite expensive. But the company offers entrepreneurs interested in cooperation a franchise. The amount of investments looks tempting - from 90,000 rubles, including: a lump sum, royalties, rent, purchase of equipment, repair costs, etc. At the same time, 3D Polisher offers novice businessmen the following conditions:

• 1 device costs 109,000 rubles;
• 2 devices - 99,000 rubles each. a piece;
• 3 or more devices - 90,000 rubles each. a piece.

More information about the 3D Polisher Media franchise can be found on the company's official website.

Financial part

Renting the area where the device will be installed costs about 2000 rubles. per month. The average cost of cleaning 1 pair of shoes in Russia is 20 rubles. The minimum number of sales is about 30 per day, if the device serves a smaller number of customers, then experts recommend looking for another place to install it. Monthly revenue will be about 18,000 rubles, plus about 3,000 rubles. for advertising from one advertiser.

Correct financial calculations and a good location will help recoup the costs within six months or a year after the start of work.

It is important to remember that shoe shine machines are a relatively new service, which provides certain advantages for creating your own business and its development, in the form of purchasing new vending machines for various purposes.

A shoe dry cleaning studio is a less expensive project than regular dry cleaning. At the same time, the capacity of the shoe dry-cleaning market is huge. The market is an unplowed field and, with proper investment, the funds spent on opening a dry-cleaning shoe. come back quickly and very efficiently.

The shoe shine studio is a profitable business. Using the example of the Two Brothers studio, which specializes in dry-cleaning shoes, you can see that the business model of a shoe-cleaning studio works great not only in Moscow, St. Petersburg and other million-plus cities, but also in the provinces.

Headquartered in Yaroslavl, dry-cleaning shoe “Two Brothers” successfully sells its franchise in various cities of Russia. Yaroslavl, Ivanovo, Kostroma. Not the richest cities.

There is an opinion that the shoe-shine service will be in demand "in Moscow, where shoes are expensive, but here no one will hand them over."

Look at the number of shoe-shine studios and change your mind.

A great example is Kazbek Friev from Krasnodar. In 2016, he started an ironing service and really wanted to open his own dry cleaners. And I advised him to look in the direction of dry-cleaning shoes. Kazbek figured out the technology of cleaning and began to work and gain experience and fill his hand. Today, Kazbek receives shoes in boxes from different cities of Russia. He cleans and restores various products and shares his work on social networks.

Why are dry cleaning studios popular?

The reason for the popularity of shoe-shine studios is fashion. The main volume of products entering the cleaning is sneakers and sneakers in various variations. Here are the legendary sneakers Nike, Adidas Original, Converse, and designer Prada, Louis Vuitton, Lacoste and other variety of stylish, practical and informal shoes.

Often there are combinations of incongruous - natural and synthetic fibers, polymer fabrics and leather. All this is enhanced by the sole and the hidden part of the shoe. Not every pair of shoes can be tidied up at home.

Shoes are a little more complicated than clothes, and the manufacturers of laundry detergents that clean all kinds of dirt have not yet got to shoes.

Although already selected. You can find "specialized and professional cleaning products" for shoe care in sports stores and shops selling branded shoes. So shoe dry cleaners have already experienced the delights of cleaning products that have been cleaned. folk ways and household items.

What are shoe cleaning studios?

Depending on which products prevail and what the dry-cleaning studio is focused on, the main options can be distinguished:

Dry cleaning of sneakers (sneaker cleaning, sneaker cleaning)

Do not confuse with the name of a chocolate bar. Sneaker is a general name for sports style shoes. This includes sports sneakers, and running shoes, and shoes for the gym, and sneakers.

an example of the most common shoe model, called the word "sneaker" (sneaker)

Such shoes are often produced from combined materials and some models of sneakers can be safely washed in washing machine. Leather goods and combined products are cleaned by hand.

When it comes to washing, the main thing here is not to overdo it with the temperature, otherwise the sole may peel off during washing.

Dry cleaning of sneakers is focused on the younger generation and most often the main task is to revive your favorite sneakers and return them to their presentation.

Dry cleaning sneakers not only provides cleaning services, but also restores colors and whitens the soles.

More often than not, the sneaker dry cleaning business model involves the sale of specialized sneaker care products.

If you type something like “sneaker cleaner” into Google search engine, then the search results will consist of companies Angelus, (https://angelusdirect.com), Jason Markk (https://jasonmarkk.com), RESHOEVN8R (https:/ /uk.reshoevn8r.com), Sneakerser (https://www.sneakerser.com) and other manufacturers of preparations for home cleaning of sneakers.

This is what they do in Russia - they buy any drug from the listed or not listed manufacturers, stuff their hand on it. At best, they order their own stickers for bottles and tubes and sell them in their studios.

I will write the pros and cons of this model in the next article.

Cleaning formal shoes

Formal shoes - the entire range of classic men's and women's shoes. Shoes of all names and variations in leather, nubuck and suede. Shoe restoration operations are more common here - applying liquid leather, smoothing creases on leather shoes, painting, repainting, restoring the varnish coating.

Such studios are well linked with the English word polisher - shoe polishing.

This includes cleaning the shoes of reagents, specific contaminants, removing the effects of water exposure to shoes, restoring the surface and minor repairs.

All operations are carried out using professional shoe care products, which can also be offered as shoe care kits.

Dry cleaning UGG and Timberland

Cozy felt boots from Australia called UGG are rapidly gaining popularity in Russia. And every owner of these boots knows the problem of cleaning UGG.

There are several ways to clean UGG, the easiest of which is. Dry cleaners have been doing UGG wet cleaning for a long time and the results are very, very good. After wet cleaning, the ugg boots are dried in a special way and then the pile is lifted with the help of brushes.

UGG is also cleaned by hand - salt stains and dirt are removed, dried and piled. It all depends on the conditions and capabilities of the shoe-shine studio. There is a water cleaning machine and drying equipment - great. And if not, then the way out of the situation can be the simplest and most effective. For example, like this.

Yellow Timberland boots are also frequent dry cleaners. The nubuck surface of the boots quickly ceases to resist de-icing reagents. Here are traces of ingrained dirt, specific stains. Cleaning Timberland boots at home is not an easy task.

Most often, a shoe-shine studio combines specializations. Although in some cases, a narrowly focused specialization depends on the market, and if there is demand and demand, you can do what you have more soul for and what is more often brought in for cleaning.

Where can I find shoe polishing technology?

Each type of footwear needs its own technology. Features of the combined materials and pollution affect which shoe cleaning technology to use in a particular case.

There is no escape from the basic principles of cleaning technology. Alkaline stain remover, acid neutralization and softening. How and in what way you will do this is a question for the technologist. For starters, you should refer to the textbook. In the textbook, you can find food for thought about your future technology. And our technologist can provide you with training and advice on various shoe cleaning technologies.

What are the technologies for cleaning and caring for shoes?

The use of household products and folk methods

Specialized shoe polish products sold in shoe stores

Professional products and preparations for cleaning shoes

Technology for restoring the color of suede products

Technology for the restoration of leather goods

Material on the technology of shoe cleaning will be posted in this entry constantly and as it is prepared. You can subscribe to new blog posts to be notified when this information is posted here. For the impatient, there is, with which you can ask your questions about shoe cleaning technology and opening a shoe cleaning studio.

Turnkey Shoe Cleaning Solutions

When it comes to shoe cleaning, one cannot ignore ready-made solutions from Europe and Asia. Ready-made shoe cleaning solutions come from car dry cleaning. Vacuum cleaners, steam guns and foam generators are all familiar to those who work with car dry cleaning or dry cleaning of upholstered furniture.

Revitapoint shoe cleaning and restoration technology

ScarpaVapor Shoe Shine Technology Bieffe Farinelli

Tune in for a long read and stay on the wave of the publication on how to open a dry-cleaning studio and you will find out the answers to the questions:

How much does it cost to open a shoe cleaner?

The amount of investment required to open a dry cleaning shoe depends on the concept of the studio and the chosen technology used for cleaning shoes.

The concept of "taking all the best and at once"

You can immediately buy equipment, such as Revitapoint, purchase auxiliary equipment and a huge amount of consumables that no one will use later, necessary for the most complex and special cases.

This includes interior refurbishment and refurbishment, engineered stone client counters and LCD screens wherever possible.

Such a studio will cost from 800 thousand to 1.2 million rubles.

As-needed concept

To do this, a plan for the development of the enterprise is outlined, based on what is already in demand among customers and what can be done best.

For example, my friend decided to open a sneaker dry cleaner. He collected everything he could from his friends and acquaintances and for two weeks he cleaned his sneakers and stuffed his hand. For cleaning, he used various means and methods and managed with a minimum set of any equipment. In two weeks, he got his hands on sneakers and came to the conclusion what equipment he needed in order to facilitate the process. He taught this technology to his first master - showed, explained and passed on his knowledge to him.

That was enough to get started and make money for everything else. The next stage of its development was the cleaning of ugg.

If you correctly approach the issue of selection and do not buy unnecessary equipment, opening a shoe dry cleaning studio will cost 150-200 thousand rubles. With this money you will buy racks, furniture, equipment and supplies and will be able to start working and earn money in order to buy additional equipment.

You can immediately swell 2 million rubles into the opening of a dry-cleaning studio and hang on yourself the burden of paying off the project.

What do you need to dry-clean shoes?

Shoe cleaners need customers. Until the opening of the studio, you need traffic of clients who will be waiting for your opening and provide work from the opening.

Start taking shoes for cleaning while repairs are underway, equipment is being supplied and technology is being fine-tuned. All you need to get started is the desire to work.

A friend of mine took sneakers for three months on an island in a supermarket and took them to the garage, where he washed them in an activator washing machine. He dried his wet sneakers with a heat gun. There was a whole action.

He developed his own shoe-shine technology step by step. Then he bought himself a foam generator, an airbrush, a steam generator and some other equipment, but from working capital.

How to train staff to work with shoes?

To teach cleaners you need to understand the basic principles of soil removal, the mechanics of soil transition, the chemistry of washing and cleaning, understand in materials science. There is no specialized literature, as well as training centers on the technology of dry-cleaning shoes. You can download the Dry Cleaning Technology book from my website. The textbook is also useful for dry-cleaning shoes. He quickly fell in love with the owners of car dry cleaners and cleaning companies.

Training in shoe cleaning technology

There is Elena, a shoe dry cleaner who has dedicated 5 years of her life out of more than 20 years of dry cleaning experience to setting up the dry cleaning technology for shoes, bags and accessories in a large chain dry cleaner in Moscow, and she is ready to work with you.

There is a course "Training in dry cleaning and shoe dyeing"

How much will a shoe shine studio pay for?

The answer to this question lies in the investments made in the project. When about 1.5 million rubles are invested in a studio, such a studio pays off in about 11-14 months. If more, then something is wrong here and it's time to see a doctor urgently to determine the cause.

A good result for a shoe-shine studio is 8 months. It all comes down to how much was spent. Investments of 750,000 rubles returned after 8 months of hard work and very a large number work.

The model of a shoe-shine studio with an island in a shopping center and production in a garage paid off in a month and is consistently profitable - about 70,000 rubles in the hands of the owner.

How many shoes do you need to shine for the studio to be profitable?

Opening a textbook on economics, reading about profitability and not understanding how many shoes you need to clean a day in order for the studio to be profitable? Then collect in one column all the costs for the month (and do not forget your salary as a manager) and divide by 30 days.

Capital costs must also be taken into account and taken into account. In the calculation, use the figure from the payback period that you set for yourself.

Oh wow, this is very complicated. Calculate how many shoes you need to clean.

Then take it as an axiom that you need to take and clean 20 pairs of shoes per day. For a shoe shine business to be a business and not self-employed, you need to clean 20 pairs of shoes every day.

You, as the owner of a shoe-shine studio, have a simple and understandable task - to ensure the flow of 20 pairs of shoes every day to your studio.

Just take this number and go!

Where to take clients to shine shoes?

To provide yourself with good traffic from clients, work with those who already have this traffic.
It is done like this. Go to a dry cleaner where people donate clothes and make an appointment with the dry cleaner to take your shoes for cleaning. You give her your price list and a discount off that price list. You can give more freedom and work with her at your own price list, and the dry cleaner will sell the service at their own prices.

A friend of mine cleans baby car seats and strollers for about 30 dry cleaners in Moscow. He is always provided with orders and works calmly, knowing that he already has bread for bread. And he earns on butter with caviar by selling his service on his own.

And here is an interesting case. He sells the service to dry cleaners for X-Y% rubles, dry cleaners sell this service for X rubles. Largely. And some dry cleaners sell this service for X*K rubles. And this coefficient K varies from 1.2 to 5.

Do you understand? If someone sells better than you, then let him sell, but buy from you.

Here's how to agree and how you feel comfortable.

Advantages of working on your own price list:
You can talk openly about partnerships and thereby additionally advertise yourself.
True, there is a minus here - the first time customers will hand over their shoes to a partner dry cleaner, and the second time they will carry things to you. Dry cleaning is unlikely to be happy with this ...
You can use your own promotional materials when you work with partners on your own price list. You teach the receptionist how to work to your standards, how to make upsells, and so on. Thus, you work out your scripting and business process formation skills. This will make life easier for you when you want to franchise.

But there is a minus here too - it’s not a fact that the dry cleaning administration wants to do it the way you advise it.

In addition to dry cleaning, there are also shoe stores. You come up with a way to get the store interested in advertising your shoe shine studio and the store becomes your partner.
The shoe shops are also worth a look - people bring shoes there, so take them warm and offer your services. How to negotiate with a shoe workshop - tell the heart.

Clients from the street

Customers "from the street" should not be dismissed either. If the studio is located in a place with high traffic and there is a clear sign about what you are doing here, then customers from the street will go. Then it's a matter of technology - not to lose customers and be able to work with them at all stages of your relationship.

Be sure to collect a client base and transfer it online. Send emails, take surveys, praise yourself, and talk about good reviews. It will be very helpful.
Learn how to work with a sales funnel and think about how to turn the funnel into a sales tunnel.

What chemicals should be used to clean shoes?

Information about preparations used for dry-cleaning shoes will appear here in the near future. Stay tuned.

What are the space requirements for a shoe shine studio?

Is it possible to open a dry-cleaner for shoes in a residential building?

There are no requirements for shoe-shine studios, as long as you don't write "shoe cleaning" on the sign. Can shoe repair shops be opened in residential buildings? Here you open it.

But as soon as you write that you have “dry cleaning of shoes” here, you can wait for delegations from Rospotrebnadzor sent to you by the residents of the house. Residents of apartment buildings love to complain about the neighborhood with small businesses.

Electrical Requirements

Dry cleaning of shoes does not imply any powerful installations or devices. A normal household 220 V network will provide your studio with light and energy.

For drying chambers or heat guns, it is better to provide separate lines and protective devices. Machine guns, ouzo - do it separately for guns and dryers.

Ventilation Requirements

The preparations used for dry cleaning have a pungent odor and contain toxic substances.

Therefore, to work with chemistry, it is necessary to provide hoods and the like of dyeing chambers, where it will be possible to work with paints.

Ideally, you need a separate ventilation that will work independently of the house ventilation. But this is an expensive pleasure.

Water supply and sewerage

For the operation of the enterprise, hot and cold water for household needs. A normal water system will do.

For drainage, 100 mm of sewage will be sufficient. The preparations used for cleaning shoes are disposed of as domestic waste, so there are no special requirements for sewage. The main thing is to get a document about drains.

How many meters do you need for a shoe shine studio?

The production part of the studio should ensure the comfortable work of the master, the placement of consumables, the storage of products coming in for cleaning. Clean and ready-to-dispense products can be stored in the client area - on racks and shelves.

It will be enough to allocate 10-15 square meters for the client area. It all depends on the configuration of the room and on the flight of fancy.

The production part of the shoe-shine studio requires about 30 square meters of space.

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